EMBERS, the Eastside Movement for Business and Economic Renewal Society, is a social enterprise and registered community economic development charity located in Vancouver’s Downtown Eastside. Since 2001, EMBERS has helped thousands of people facing barriers to work, to lead productive, fulfilling lives by offering economic and employment opportunities – including job placements, training and support.
A few years ago, EMBERS was looking for help to take their communications and marketing from good to great as their organization grew. The Six Words team stepped in to provide on-going support developing and implementing a strategic communications plan.
Working closely with EMBERS’ Founder and CEO Marcia Nozick, as well as various members of the EMBERS team and board, we led a multi-year strategy focused on building the organization’s brand awareness locally and nationally, increasing fundraising efforts, and improving their overall marketing and communication.
Highlights from our time supporting EMBERS include:
Over the six years we supported EMBERS, we helped elevate the organization’s communication and marketing efforts to keep pace with and reflect their incredible growth and success.
Photos by Rob Straight Photography
We had the pleasure of working with a newly formed nonprofit organization, Save Desolation Sound Society. Their goal is to protect the natural environment of Desolation Sound, B.C. Recently, they were raising awareness in opposition of a proposed gravel pit. They wanted to stop an aggregate company from digging up this otherwise untouched area.
After we were introduced to the board, we spent the next month and a half developing a visual brand, nailing down key messages, building a website, and creating and activating a communications and social media strategy. We also planned and hosted a fundraising dinner event for 100 people at the Royal Vancouver Yacht Club.
The Save Desolation Sound Society inaugural campaign was a project that burned bright, and burned out fast (in the best way possible). During our time working with Save Desolation Sound Society, Six Words supported the team in:
It was a wild ride and the end came swiftly one morning when we received a text message from the board president that read: “We did it!” The gravel company had pulled out. We were successful.